To say this has been a stressful week for many Americans is an understatement. Here’s my attempt to explain what happened, and since this is a place where I talk about our “meta-narratives,” that’s how we’re going to look at the 2024 Presidential election.
A meta-narrative is (more or less) a story about a group – who’s in the group, where we’re headed, what’s happened in the past and might happen next. It’s not a story about particular people and events, but a broader framework for understanding a society, over time. Meta-narratives are powerful motivators, and this time both candidates offered us relatively strong ones.
Former President Donald Trump campaigned with the same meta-narrative he’s been using all along, the need to make America “great again.” The simple storyline is that America used to be great, it’s messed up now, but we can fix it, get it back on track – in other words, a Restoration.
Some Restoration meta-narratives take a big sweeping look at their people’s history, noting that centuries ago they were free and proud, but now they’re part of someone else’s empire, and they want to get back to their earlier glory. Ireland is a good example of that, with its centuries of British rule, and so is Poland, which at one point was divided up entirely by other countries. These nationalist movements can lead to revolutions or terrorism, if peaceful methods don’t do the job.
Other Restoration meta-narratives are less dramatic, and more like a course correction. Trump is probably somewhere in the middle, with his horror stories about too many immigrants changing the American way of life.
Vice President Kamala Harris gave us a Crossroads meta-narrative. America is at a turning point. Do we want to align ourselves with what America stands for in terms of basic principles – the rule of law, orderly transitions, human rights? Or do we want to let Trump continue to violate these basic principles, as he has in the past and explicitly says he intends to do in the future? This powerful meta-narrative not only brought together Democrats from a wide variety of interest groups but also included numerous famous Republican politicians and military leaders.
One or the other of these meta-narratives resonated strongly with much of the American public. If you believed in MAGA or the existential threat to democracy, you were joining a powerful group with many like-minded Americans. But, just like in many earlier elections, many voters were quite reasonably focusing on their own personal lives.
As it happens, the vast majority of U.S. presidential elections are determined by how people feel about economic factors. And this time, for many people the first thing that came to mind is that prices are high, especially for food – an issue that most of us face every time we visit the supermarket. It doesn’t matter that the president has very little control over things like that, that’s still what people think about when deciding how to vote.
Trump has campaigned on the idea that he can fix all of these problems. Meanwhile, Harris did not correct the impression that the Biden administration has been responsible for the high food prices – although she and Biden could have tried harder to educate the public, certainly.
Why are food prices so much higher than they were five years ago? Remember that international pandemic that messed up supply chains, and gave us all those empty supermarket shelves? That’s why food prices went up.
Now, some prices can go back down again, depending on the circumstances. The price of a house, or a gallon of gasoline, or an airline flight across the country – they all go up and down, depending on supply and demand. Food prices… not so much. Once the price of breakfast cereal or toilet paper goes up, it stays up.
The thing is, Biden’s administration did extremely well with the economy. Check out this graph of the Dow Jones Industrial Average – Trump did well, but Biden’s has been the highest ever.

After Biden took office, unemployment dropped dramatically, and his administration pretty much stopped inflation. However, when an economist says they’ve “stopped inflation,” that just means that prices aren’t continuing to rise like they had been. But when an everyday American hears that Biden “stopped inflation,” they might think it’s a lie because… prices are still high! It would have been better if Biden and his team had taken the time to explain this, in basic terms, until it sunk in, so everyone could know what they were talking about.
As political scientist Philip Converse put it back in 1962: “Not only is the electorate as a whole quite uninformed, but it is the least informed members within the electorate who seem to hold the critical balance of power, in the sense that alternations in the governing party depend disproportionately on shifts in their sentiment.”
Of course, the Harris campaign did address economic issues. It’s shameful that the United States still has a $4.25 minimum wage, for instance. We need more affordable housing, we need more high-paying jobs – but she knows that and had plans. Oh well.
Besides grocery prices, another time that people might be focused on “me” instead of the group that’s part of the MAGA and “Save Democracy” storylines is when they’re thinking – quite rationally – about their own civil rights. Many women of childbearing age are now very concerned about their reproductive health. Trans people are highly stressed about their ability to thrive in modern America, especially if they live in “red” states.
All of these issues – economic well-being and civil rights – are issues that affect individuals deeply. It’s definitely desirable to think about “me” as well as “we.” Unfortunately, though, sometimes it means taking an emotional short-cut to decision-making: Throw out the current administration if Cheerios cost too much.
Political ads and slogans are often directed toward us as individuals rather than as group members. Hillary Clinton’s team drafted dozens of slogans, and not one of them appealed to voters as members of a group.
Some slogans are more ambiguous as to whether they’re pointed at individuals or evoking meta-narratives, like the 1920s ad telling Americans that the Republican presidents had put “a chicken in every pot.” In theory, that could be a meta-narrative, if it’s interpreted as “America is a land where we can now all afford chicken for dinner, woo hoo!” but more often it’s probably just an individual-level, “mm chicken, that would be nice.”
(And incidentally, it’s a fine thing that a hundred years later, the vast majority of us can eat chicken whenever we want, if that’s something we’re into.)
So, sure, a politician might be content with appealing to us as individuals, but there’s a special energy that comes from creating a group with something important they care about. Meta-narratives create a group and give that group energy.
This time, we had two campaigns organized around meta-narratives, and energized by them – one for MAGA and one for democracy and the democratic process. Then we had a whole lot of voters who didn’t resonate with either of those particularly, but who did care very much about their individual concerns – buying groceries and other economic issues, or civil rights.
And in each of those two cases, their individual concerns aligned very closely with one of the two candidates. If you’re concerned about costs, Trump’s grandiose “I’ll fix everything and make it like it used to be when times were good!” would appeal, and if you’re concerned about your rights, Harris was right on target.
As it works out, Trump literally cannot lower the price of groceries, and the ideas he’s floated would drive some of them up even higher. Trump’s new voters, the ones motivated by their household budgets, will NOT be happy with him.
Meanwhile, Harris has not only appealed to individuals, she’s also energized a group, and that energy will carry on into the future. Already, governors in many of the “blue” states are taking action to protect civil rights – and the economy and the environment – in their states. Others are using their leftover energy from their feelings about the election to follow the advice Harris suggested in her concession speech:
“This is a time to organize, to mobilize, and to stay engaged for the sake of freedom and justice and the future that we all know we can build together. … Let us fill the sky with the light of a brilliant, brilliant billion of stars. The light, the light of optimism, of faith, of truth and service.”
It’s time to get to work.
Image credits:
Stars: kjpargeter on Freepik (cropped)
Dow Jones Industrial Average graph: https://www.macrotrends.net/1358/dow-jones-industrial-average-last-10-years (cropped and labeled)





