Monthly Archives: June 2020

Mother of Two Englands

British historian Lucy Worsley has a new TV series, and as I watched the first episode this week, I was delighted to find her talking about exactly the type of stories-of-us that I’m writing about in my book. Thanks to … Continue reading

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More Slogan Science: Joseph R. Biden, Jr.

In my last blog post, I took a close look at Trump’s campaign messaging, both for 2016 and 2020. Now it’s Joe Biden’s turn. What stories-about-us is he using to support his campaign and energize the voting public? Before we … Continue reading

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The Science of Slogans, with Donald J. Trump

In 2016, Donald Trump masterfully wielded campaign slogans from at least four different emotional “genres,” each telling or implying a different story about who we are and where we’re headed. Can he repeat this performance in 2020? Will a sizeable … Continue reading

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